In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. This Is How Much Celebrities Get Paid To Endorse Soda And - NPR One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. Coca-Cola Won't Air a Super Bowl Ad for Second Year in a Row - Adweek 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. And according to the star, it's not just a business move. report at the time. 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. -. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Taylor Swift & Coca-Cola Take a look to find out about your favourite cricketer. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. The best celebrity endorsers can even become synonymous with multiple brands. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Shes earned $157.5 million since 2011. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. It has a queen-sized bed . There was an unknown error. In 2005, she renewed the deal. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . There are tons of brands that pay a huge amount to their brand ambassadors. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. You've successfully signed in. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Timeline of Michael Jordan's Endorsement Contracts, Rise to Billionaire Please try again later. Coca-Cola vs. PepsiCo. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Powerade vs. Gatorade. Diet Pepsi. Posting contests, promo offers, event sponsorship, partnerships, etc. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. PDF Celebrity Endorsement Infographic--Alphabetized In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. And when they are on the top, there's no limit of millions in their bank account. Now, the company is doing it again, risking another outcry. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. It has to create a lasting brand impression. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. Comparative Analysis Coca-Cola Vs Pepsi | Coke Vs Pepsi Endorsement Fee- 5 to 7 crores a day. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. Celebrity endorsements gone wrong: The tiny gestures that have cost It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . The highest-paid celebrities make millions just through brand endorsements. An interesting thing to note is he has also endorsed with Coca-Cola in the past. Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. But, Michelle Wie has made millions off of endorsements. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. But in 2013, he renegotiated, according to a report at the time from Reuters. Find out which celebrity endorsement deals were worth the most. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. Beyonce signed a multi-year contract with Pepsi worth $50 million. Coca-Cola Enjoy Bottle Gift Tube. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. Coke gets 'real' with celebrities - NBC News But, this might be small change compared to how much her fashion empire brings in. coca cola celebrity endorsements 2021 Jennifer Aniston. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. Coca-Cola Shoots Celebrity Portrait Series for Latest Campaign How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling Pepsi. Cristiano Ronaldo Coca-Cola and KFC Ads Resurface After Coke Snub - Insider She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity And that's what keeps these celebrities in millions. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. distribution partner, email us at Coca-Cola brands include Sprite . She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. . Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. But instead of placing jolly old Saint Nick in his red costume center stage, the . ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. Coca-Cola's Good Deed May Have Become A PR Disaster On Social - Forbes 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Before his retirement, Peyton Manning was one of the most recognized faces in sports. The German shoe company agreed to pay the runner $10 million a year. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. Coca-cola . The company reportedly paid her $12 million, plus sales incentives. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. They're not hard to find. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. But did you know she's been an investor in the brand since 2007? In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. One guy was the human embodiment of a PC; the other, a Mac. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. George Foreman made a name for himself as a hard-hitting heavyweight boxer. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. She became the youngest player to qualify for the USGA Amateur Championship at age 10. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. Coke vs Pepsi: Marketing strategies - Talkwalker Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. There are a few guidelines and No woman in sports earns more than tennis superstar Serena Williams. Sales have certainly improved thanks to these investments and subsequent endorsements, so we will have to see what is in store for Aquahydrate - but if we've learned anything from celebrity investments in beverages, things are certainly looking promising for the water brand. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. Some celebrities may choose to invest actual dollars into a brand and get behind it. Reports: LeBron James leaves Coca-Cola to team up with Pepsi Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Your account is fully activated, you now have access to all content. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Influencer Marketing Costs (2023) - Business of Apps In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. A couple converted a Coca-Cola truck to live in while exploring Australia. Shes earned $157.5 million since 2011. Top Earners: Richest Actresses of All Time. A post shared by Joey Logano (@joeylogano). Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Andy Garcia. Sports & Entertainment Partnerships | The Coca-Cola Company Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. You've successfully subscribed to StartupTalky. The Muppets. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. In praise of the celebrity soda dis | Center for Science in the Public Hollywood Branded's Influencer Marketing School advances your influencer marketing game. SRK, Salman, Kohli Unlike Ronaldo, Indian celebs have - ThePrint Continuing the celebrity musical connection that has become so important to Coca-Cola's communication, the Metropolitan Opera diva Lillian Nordica . Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. ATLANTA-- (BUSINESS WIRE)-- The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH - SlideShare Holly Hunt. It's just natural for me to want to be a part of something that makes me feel good.". Companies spend millions on celebrity endorsements. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. Although he is retired his brand is enough for him to earn a wealthy sum. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Get advice on achieving your financial goals and stay up to date on the day's top financial stories. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Coke vs. Pepsi. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. Sorry, something went wrong. PDF Impact Of Celebrity Endorsements On Brand - IJSER In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. 5 Reasons Why Celebrity Endorsements Work! - Medium . Main menu. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Policy. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. The company is able to make such a huge amount as it is spread across the world. The campaign aims to deepen . Endorsement Fees For Top Indian Cricketers. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. 6. Coca Cola Net Worth 2023: Revenue, Assets, Brands, Income - CAknowledge Creative Content, In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Sustainability. republish under a Creative Commons License, and we encourage you to In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." Coca-Cola Net Worth 2023 | MD Daily Record Needless to say, corporations were ready to pounce when she turned pro two years later. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. The Shake It Off singer has had some of the best endorsement deals. 10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time Soon after, Jenner released her Puma Fierce line. Burt Reynolds. July 26, 2021 July 26, . Coca Cola Net Worth is $265 Billion in 2023. Most Influential Pepsi Sponsored Athletes on Social - Opendorse For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. Marketing research: Chinese celebrity brand endorsers - Daxue Consulting He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. 2. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. UGA 2022 National Champions Bottle | Coca-Cola Store The 9 Biggest Celebs Coca Cola Has Worked With Over The Years 2021 at 7:30 AM 6 minute read . And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. CEO of pharma giant on why the company is . However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both.